Read the label
“Natural” is a word that means almost nothing.
“Natural” on a label suggests nature, but it does not promise a product is free of artificial additives. “All natural” is the stricter standard we hold ourselves to.
Side by side
What each word lets a product get away with.
| “Natural” | “All natural” | |
|---|---|---|
| Ingredients | Can contain one natural ingredient, such as aloe vera, next to artificial preservatives. | Every ingredient comes from nature. Nothing artificial is added. |
| Scent and color | A herbal shampoo can still carry artificial fragrance or color. | No artificial fragrance and no artificial color. |
| How it is made | Not usually stated. | Methods like cold pressing, so the natural properties of the ingredients stay intact. |
| The label | Hidden ingredients are possible. | What you see is what you get. No undisclosed chemicals. |
Try it yourself
Three checks for any label.
1. Read past the front. The ingredient list tells you more than the claim does.
2. Look for how it is made. Words like cold-pressed describe a method. Words like natural describe a mood.
3. Ask what is missing. If a brand will not tell you what is in it, that is your answer.
We run our own products through the same three questions. Our Moringa Seed Oil, for example, is pressed directly from the seeds with no chemical processing.
See the natural versus all natural infographic
Ready to read some labels? Shop all Moringa.
Updated October 2026